A woman and 2 smiling children lie down together.

Don’t you love that just showered feeling? The smell of the shampoo and the refreshing lather in your hair. A good shower leaves you feeling clean and ready for the day. How about your nightly cleansing routine? Doesn’t it feel great to wash away the day’s pollution and grime? But did you know that these good habits might be inadvertently causing more problems than they’re solving? 

The average woman uses 12 personal care products every day—and in the process exposes herself to an estimated 168 chemicals, some of which may be questionable. That includes all the products you rely on, from your shampoo and conditioner to your makeup and cleanser. And on top of that are the potentially controversial ingredients in your dishwasher detergent, air freshener, hand soap, laundry detergent, fabric softener and numerous other household products. Your daily exposure is much larger than you think. 

Read on to learn what many conventional consumer goods companies don’t want you to know, and 4 easy steps you can take to begin protecting your family today. 

A woman and a baby lie beneath a blanket.

Some Common Ingredients Can Significantly Affect Your Health 

Your home is filled with chemicals and many of them are controversial because they can cause dry skin and irritation. But people’s list of potential concerns with these ingredients also includes more worrying issues too. 

Do You Know What’s in Your Cupboards and Cabinets? 

Many people aren’t aware of how common these questionable ingredients are in the products they rely on every day. Chances are the lotion on your counter, the sunscreen in your purse, the shampoo in your shower and the laundry detergent in your cupboard contains many of these controversial ingredients. 

But why would a company choose to sell products with controversial ingredients? Or with known irritants? The simple answer is cost. These ingredients are cheap, and because of that, they’re a foundational element of most established brands’ business models. Essentially, they’re choosing profit over you, yet it’s all within the government’s guidelines. 

In fact, did you know it’s been over 80 years since the majority of current personal care regulations in the U.S. were put into place? The FDA has made some modifications since, but just minor updates. For example, although it’s against the law to use any ingredient that makes a cosmetic harmful when used as intended, they only prohibit or restrict the use of only 11 specific ingredient categories. 

So then, it’s clear that you have an important choice to make in the daily household products you bring into your home. 

Make the Switch to Clean Label 

You may have heard about the importance of choosing clean label products, but what does clean label mean? How different companies choose to define clean label products varies dramatically. 

Some may simply avoid a few specific chemicals and that’s it. Others tout their plant-derived products, but overlook the controversial ingredients they’re still including in their formulas. A true clean label product is about eliminating as many questionable ingredients as possible from your daily life. 

Try this simple 4-step approach to begin protecting your family today: 

1. Leave-On Products 

Start by looking at personal care products that stay on your skin for a long time, such as a moisturizer or overnight skin treatment, and swap them for clean label alternatives. Try Modere CellProof Serum and Moisturizer for clinically proven hydration that’s as safe as it is effective. Just as important, immediately replace products that cover a large area of your skin, such as a body lotion. Use Modere CellProof Body Firming Foam or Body Butter for a spa-quality alternative to conventional products. 

2. Rinse-Off Products 

Then consider the personal care products that you use frequently, but wash off. For example, switching to Modere toothpastehand soapshampoo and conditioner can significantly reduce your exposure to questionable ingredients on a daily basis.  

3. Targeted Products 

Next, switch to cleaner alternatives to personal products you use less frequently or just on targeted areas, like Modere DeodorantEye Cream and Sports Rub.  

4. Household Products 

Lastly, make sure to look in your kitchen, laundry and cleaning cabinets too. By choosing Modere’s biodegradable and graywater safe† household products, you’re not only looking out for your family, but also the planet. 

† Ultimately biodegradable according to OECD 301D protocol testing. Gray-water safe according to OECD 208 protocol. 

A collection of Modere household and personal care products.

Using this phased approach allows you to eliminate your most significant exposures to questionable ingredients first, making it easier for you to confidently transition your entire household into a cleaner lifestyle. 

Modere Holds Itself to a Higher Standard 

With Modere, you get clean label products that are best in class – we have the clinical studies, patents and awards to prove it. And every formula goes through our meticulous Perfect 10 quality assurance process to ensure you get products that far exceed typical standards. So whether you need better personal care products, nutritional supplements, or household essentials, you’ll find exactly what you’re looking for. 

Choose clean label confidence and start protecting yourself and your family today.