What does clean label really mean?

If you’ve happened upon a food, cosmetic or vitamin commercial lately, then you’ve probably noticed the quick shift these industries has taken in prioritizing “clean”. And while it is great that companies are starting to emphasize our health, body and environment, some of us may still be questioning WHAT actually makes a product qualify as clean.

At Modere, clean has always been much more than just a passing trend. We’ve taken a transparent approach from day one—putting our live clean philosophy at the center of everything we do, starting by excluding 1000s of controversial ingredients and upholding greener manufacturing practices. Safe to say, we’re quite the experts when it comes to clean label.

So, if you’re interested in learning more about what it really means to be clean, you’ve come to the right place! Keep on reading to discover what you should look for as a consumer, along with some of our favorite Modere products below:


#1 Ingredient Transparency

Contrary to popular opinion, just because you can’t pronounce an ingredient doesn’t necessarily mean it isn’t good for you—and that’s why ingredient transparency is so important. Beneficial ingredients like prebiotics, probiotics, vitamins and minerals can often look scary on the label despite the fact that your body needs them to function at its best. For example, L-5-methyltetrahydrofolate and cyanocobalamin might sound like something from a chemistry lab, but they’re highly bioavailable and sustainable sources of vitamins B9 and B12 critical to supporting development, cognitive health and overall wellbeing.*

As part of our commitment to transparency, we created the Modere Transparency Trust™. Going well beyond minimum industry requirements, we’ve created detailed transparency charts for some of our bestselling products that list ingredients in plain English, sharing meaningful information about how they’re sourced and the benefits they provide so you can make informed decisions about the products you invite into your home.

MODERE MUST HAVE | Modere Axis OptiPack™

Stop guessing whether you’re getting optimal daily nutrition from your supplements. Modere Axis OptiPack provides foundational nutrition with a biologically integrated, science-backed vitamin regimen made up of 30 crucial nutrients—including vitamins, minerals, antioxidants, adaptogens, omegas and more. This convenient packet delivers bioceutical nutrition for optimal health in a synergistic daily routine with 4 key formulas: MULTIVITAMIN, ANTIOXIDANT/ADAPTOGEN, VITALITY COMPLEX and OMEGA COMPLETE. Combined, these formulas support major body systems like cardiovascular, nervous, immune, digestive, skeletal and endocrine.*

Shop Clean Label: Axis OptiPack

#2 Whole Food-Sourced

When it comes to nutrition supplements, look for a list of ingredients derived from whole, natural sources that haven’t been overprocessed or highly refined. Whole food ingredients are often easy to spot, as they contain words that are commonly recognized and can be bought individually on the shelf. Plant based examples of whole foods include ingredients like apple, spinach, blueberry, pomegranate, turmeric and ginger. Whole foods can also include non-plant-based ingredients like chicken or krill.

MODERE MUST HAVE | Modere Axis™ Phytos

More than a superfood, Modere Axis Phytos are powered by a full spectrum of highly bioactive and bioavailable phytonutrient blends (all non-GMO) to support everything from immune heath to energy and vitality while also promoting a balanced microbiome:*

Modere Axis™ PhytoGreens:  Phytonutrient-rich marine and leafy greens plus green fruits and 4 powerful adaptogens combine for a total of 27 highly bioactive and bioavailable ingredients that help optimize digestive health, alkalinity and energy.*

Modere Axis™ PhytoRedsFeaturing 10 red phytonutrient fruits and veggies, this delicious red blend helps optimize heart health, antioxidant capacity and vitality.*

Modere Axis™ PhytoGoldsThis unique blend of phytonutrient-rich gold spices—including fermented turmeric and ginger with black pepper—helps support digestive health, immune health and joint health.*

Shop Clean Label: Axis Phytos

#3 Science-Backed

Whole food-sourced and ingredient transparency are great, but did you know you can take clean label a step further by shopping science-backed formulas? Whether re-stocking workout supplements or the vitamin cabinet, it’s important to take the time to research and select products with ingredients that are proven to back up their claims. By choosing a brand that strives to go above and beyond with scientifically proven formulas, you can help ensure your body receives the effective ingredients it needs to look, feel and function at its best. And with Modere, always rest easy knowing our innovative ingredients—like Collagen/HA Matrix® Technology and Microbiome Matrix™–have the science-backed stamp of approval.

MODERE MUST HAVE | Modere Liquid BioCell® Life

Award-winning Liquid BioCell Life combines the science-backed results of Collagen/HA Matrix® Technology with 13 phytonutrient-rich superfoods and resveratrol to support cardiovascular health.* This advanced formula is powered by a multi-patented, highly absorbable form of Bio-Optimized™ collagen and hyaluronic acid that is clinically proven to help:

  • Improve skin hydration, firmness and elasticity*
  • Increase skin’s collagen content*
  • Reduce the look of deep wrinkles and lines*
  • Promote healthy hair, nails and gums*
  • Improve joint mobility, cartilage and connective tissue*

Shop Clean Label: Liquid BioCell Life

#4 Non-GMO

GMO has been a hot topic in the nutrition industry for years. Short for genetically modified organism, this industry practice involves altering or bioengineering a plant, organism or even animal in a lab. This is often done to help it withstand certain pests, environmental conditions or diseases—though it’s largely agreed that GMO practices are more far more beneficial to manufacturing companies than to consumers. Some of the most common GMO ingredients include canola oil, soy, corn, potatoes and papaya. And while it is highly debated, GMO ingredients are rumored to have potentially harmful effects on the human body [1] , leading to an increased demand for non-GMO products.

MODERE MUST HAVE | Modere Pure Chocolate WheyProtein

Packed with over 20 grams of protein, non-GMO, gluten-free and soy-free Modere Pure Chocolate Whey Protein balances both nutrition and taste in a safe, effective formula. This protein supplement features an ultra-filtered form of whey protein for quick absorption, along with 5g of BCAAs (branched chain amino acids) which act as the building blocks for muscle. Together, these clean ingredients help promote a lean, healthy physique† and support a faster post-exercise recovery—without the chalky taste of traditional protein supplement.* Even better, added cocoa powder and naturally derived sweeteners give Modere’s Chocolate Whey Protein a delectable chocolate flavor that’s equal parts smooth and rich.

Shop Clean Label: Pure Chocolate Whey Protein

#5 Biodegradable and Graywater Safe

Switching gears to household items, it’s important to bring cleaning products into your home that are good for your family and good for the environment. When stocking up your home with dish soap, laundry detergent or multi-purpose cleaner, keep an eye out for labels that claim biodegradable and/or graywater safe. Biodegradable products tend to break down faster and decompose in natural elements without harming the environment while graywater safe products allow wastewater to be repurposed and reused to water yards or wash your car. Learn more here.

MODERE MUST HAVE | Laundry Detergent

With a powerful blend of plant-derived enzymes, Modere Laundry Detergent features a concentrated formula that helps tackle tough stains, dirt and debris. This laundry day must-have is both biodegradable and graywater safe**, making it easy for you to get an optimal clean while helping to keep the environment green. The gentle formula leaves behind a soft jasmine scent, is compatible with both standard and high-efficiency machines and can wash up to 32 loads.

Shop Clean Label: Laundry Detergent

So, whether you’re making the switch to clean label or have been shopping it for years, always ensure to research who you’re buying from and how their products stack up against this list of clean label go-tos.

And remember, with Modere you can trust that you’re getting clean, science-backed and effective products— no matter if it’s the food in your pantry, protein in your smoothie or the products you use to clean your home. Our Live Clean philosophy is at the center of everything we do, and we strive to go above and beyond in the world of clean with real ingredients, green manufacturing elements, recyclable packaging and more. To learn more about our clean mission and our award-winning, clean label products, visit modere.com/liveclean

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

**Tested to biodegrade in 3 weeks, full mineralization achieved according to OECD 310D protocol testing.

[1] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3791249/