Modere’s Product and Brand Strategy Triggers Growth in Key Markets
SPRINGVILLE, Utah, October 2, 2014 — Modere (https://www.modere.com), the first Social Retail brand dedicated to crafting stylish, safe and smart products across the essential lifestyle categories, today announced its official launch in Korea. In connection with the launch, Modere hosted a launch event on October 1.
At the launch event, nearly one thousand Social Marketers and customers had the opportunity to discover Modere and the incredible breadth of new product offerings—including a prestigious personal care line, health and wellness supplements and home care. Modere also unveiled a revolutionary and unique ecommerce platform and mobile technology.
“This market is a prime target for the Modere brand,” said Robert Finigan, Chief Marketing Officer of Modere. “Our Korean consumers are fashionable, high-tech, and craving a healthier and safer alternative for the products they put in their homes. The response has been overwhelming, and we expect big things to come as we expand our footprint globally.”
“We’re relentless with the care we put into our products and we are especially proud of the quality and performance they offer,” says Ik-sung Choi, Korean Country Manager. “Our formulas have been proven for more than 25 years, a claim not many companies can make. We combine naturally-derived ingredients with advanced science, and offer our consumers truly innovative products that work in harmony with the body to enhance beauty, health, and overall well-being.”
Modere has created a modern business opportunity for everyday entrepreneurs. The Korean market is well-positioned to capitalize on the changing retail environment to help create a new industry, which caters to the savvy, modern shopper. Modere is changing the way people purchase and shop for their everyday essentials. As the first Social Retailer, its product enthusiasts have the opportunity to share and promote the brand, while earning credits, rewards, income and experiences.
Modere products are now offered online at www.modere.kr.
Modere is safe made sexy. We offer a category-leading portfolio of lifestyle essentials—personal care, health & wellness, and household products that are equal parts safe, high performing, and beautifully designed. Our formulas are proven and tested, and have been trusted by customers around the world for more than 25 years. At Modere, we create more than just products—we create meaningful experiences. The Modere experience is catered specifically to the modern lifestyle, which takes place at the intersection of stylish, safe, and smart.
Jonathan Keehner / Casey Landau
Joele Frank, Wilkinson Brimmer Katcher